Once they spot an illicit copy of Skyfall or "Thriller," a content owner can identify the internet address and ISP of the person hosting the file and report the address to the ISP. The ISP then looks up which customer it is and issues a copyright alert, which can be a warning, a requirement to watch an educational video, a warning that requires the customer to acknowledge having read it, or a temporary slowdown of service.
The document purported to be from AT&T says customers will receive email alerts at first. After the fourth and fifth alert, "certain websites" will redirect to "an educational page" and customers will be required to complete a short tutorial before they can access those sites again. After fifth infraction, the document warns, the content owner could sue and force AT&T to turn over the customer's information.
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