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Burger King Fragrance for men

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Appetite for seduction: BK’s new fragrance

Burger King’s new Flame body spray offers an eau de meat for men

081217-burger-king-flame-hmed-3p.hmedium.jpgHere's the Burger King mascot as you've never seen him. The company's Web site describes the product as a "scent of seduction, with a hint of flame-broiled meat."

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firemeetsdesire.com

By Sarika Dani

TODAY staff

updated 3:27 p.m. PT, Wed., Dec. 17, 2008

The way to a man's heart may be through his stomach, but the way to a woman's heart — according to Burger King — may be through a new meat-scented body spray.

While fast-food chains aren't exactly best known for selling signature fragrances, on Sunday The Home of the Whopper rolled out a men's body spray called Flame by BK. The 5-ml bottles are available for sale in Ricky's stores in New York City and on a dedicated Web site, firemeetsdesire.com.

If you're salivating for a chance to marinate yourself in flame-broiled flavor, relax: The experience can be yours for just $3.99 — a small price to pay for some seriously mouthwatering mojo.

Story continues below ↓

"My assumption when I heard about it was that it would smell like french fries and burgers," said Luis Bejaran, 24, who manages a Ricky's store on Eighth Street in Manhattan. But, he said, that wasn't the case. "It's a combination of Axe body spray, TAG and this YSL cologne I have. It's one of those scents that's not sweet, and light at the same time."

While Bejaran said he would be certainly be willing to set his body a-Flame, his female co-workers were not so sure about its meaty merits. "It's not the best choice for a man," offered one.

Still, as of Wednesday afternoon Bejaran says the store had sold at least 10 bottles, and plenty more people had stopped in or called to inquire about it. Many were drawn in by the store's window display, which currently features "the Burger King guy, half-naked," said Bejaran. Only four Ricky's stores were lucky enough to get the "King" special window treatment, however.

It's true that the reclining, vaguely nauseating Burger "King" does not make for the sexiest spokesperson, but his appeal, like the fragrance itself, may lie in its ridiculousness.

On firemeetsdesire.com, Burger King takes pains make satire of the "sexy is serious" stylings of other fragrance campaigns, offering this description of the scent against a chic black background: "The WHOPPER sandwich is America's favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat."

As with any decent marketing stunt, the whole Flame campaign has stoked the embers of opinion among fans and critics alike.

"I would not wear it out of principle," said 23-year-old Mike G., after seeing the slim silver package sporting art of a flaming heart. "It's from Burger King. I would never wear a cologne from a fast-food restaurant. It actually angers me slightly. I mean, the packaging says heartburn — what are they trying to say?"

Perhaps that beauty — as they say — is in the, er, nose of the beholder.

All I can say is WTF?:pukeout: Yuck.


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"Well, Toutousai...don't you think it's a pity for Tessaiga? All Inuyasha can do is wave about a sword with all his strength...it's the same whether it's a famous sword or a log."

-Sesshoumaru

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Bigwheel is the only true cologne for men!

*throws a vial of bigwheel at the burger king*

:kapow1::bigwheel:

Enjoy your flames in hell!

:bigspit:

I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.

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Ok, while the idea of the new 'scent' doesn't bother me one way or another, that picture will haunt my nightmares now. *shudders*


Yesterday was the deadline for all complaints!

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I think its hilarious that anyone would want to smell like that. It probably has that same smell as that restaurant stench you get on your clothes from working an entire day at any fast food place or in the back of any restaurant. Now thats a disgusting smell. :pukeout:


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if ya smell like meat only animals and fat people will love you -_-


                                               gallery_3_22_21209.jpg

                                               Look at the flowers

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hey, fat people need love too!

oh gawd, what a horrible idea for a porno....set in the back room of a fast food burger joint...."Mmmm, you smell as good as these burgers I'm flipping." "Come over here big boy, and let me taste your french fry!"

*snork* *LMAO*


Yesterday was the deadline for all complaints!

acsig2016.jpg

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hey, fat people need love too!

oh gawd, what a horrible idea for a porno....set in the back room of a fast food burger joint...."Mmmm, you smell as good as these burgers I'm flipping." "Come over here big boy, and let me taste your french fry!"

*snork* *LMAO*

:bigspit: Thats hilarious. X'D


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