It will be interesting to see how they go about doing this. I assume you will be able to keep your PS3 version making this a better deal than gamestops. The question is are they going to put a coupon in the game case, and will gamestop stoop to opening each case and removing the coupons as they have done in the past to benefit their own program. Oh, and console digital downloads FTW. I'll never leave the house to buy a game again.